Effect of Content Strategy on Subscription

What is the effect of content published on the news paper its readers’ behavior, particularly on subscription. At a time when newspapers are relying more and more on revenue from their readers (through the use of subscription and metered access models), content they publish becomes an important factor. This project explores the complex interaction between publication of different types of content on readers willingness to pay.

with :

Xiaoli (Richard) Yang and

Timothy Simcoe