Motivation: Why do it, and who does it

General motivations for getting a Tesla

There are lots of cars out there, of all types now, including other electric cars. So why choose Tesla?

There are a variety of reasons:

Personal motivations

In my case, the personal motivations were:

Should you buy an electric car when gasoline prices are down?

There is an old adage: Dig a well before you become thirsty. Those of us who have been around a while remember the horrendous gasoline lines in the 1970s, in 1973 and 1979, incited by events in the Middle East. In mid 2014 gasoline prices were around $4 per gallon in the U.S. In mid August, 2015, in the midst of comfy $2 per gallon prices, the cost per gallon suddenly shut up in the midwest because of a key refinery shutdown in Indiana. And we are long overdue for a federal gasoline tax boost to address our long-neglected road conditions. The lesson to be learned is that gasoline prices are very susceptible to sudden increase due to pipeline problems, refinery problems, or other events which cause upheaval in the market. Americans are known in the world more for their arrogance than their intelligence, where as soon as gasoline prices drop they'll rush out and buy the most consumptive vehicle that will fit in their garage; then when prices shoot up you will inevitably see them being interviewed at the pump bemoaning how much it costs to fill their enormous tank. The minority of Americans will buy efficient vehicles, electric if possible.

So, who are the people who buy Teslas?

Yes, people who are well off buy Teslas; but many of the buyers are people of rather ordinary means who perceive the purchase as very much worth doing. That was the case with me, where this acquisition was a stretch. Someone I can very much identify with in this endeavor: http://www.teslamotors.com/customer-stories/me-and-electrons. There is also this timely study of who actually buys Teslas: The Average Tesla Driver Isn't Who You'd Expect and related: A surprising look at who buys the Tesla Model S
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